Continued growth in the Indian insurance industry promises great employment opportunities for the students of actuarial science in the industry. Actuarial Science is the discipline that applies mathematical and statistical methods to assess risk in the insurance and finance industries. It involves a number of interrelated subjects, including finance, probability and statistics, and economics. Qualified actuaries provide commercial, financial, and prudential advice particularly when long-term management and planning are critical factors for the concerned organization.Considerably, there is more demand for qualified actuaries in general insurance than in health insurance segment. Actuarial techniques are powerful tools required to manage and regulate the functioning of any general insurance company. IRDA (Insurance Regulatory and Development Authority) has acknowledged the role of an ‘appointed actuary’ in general insurance companies with his services being utilized in Pricing, Claim Reserving, Reinsurance, and Investment.Though shortage of actuaries has been felt in the health insurance also as there is an increase in demand from the private players in the sector. Moreover, the low rate of success in the final stages of the exam conducted by IAI (Institute of Actuaries of India) has further decreased the chances of these aspirants to join the league. Besides this exam, you need to be a fellow of IAI and possess a certificate of practice issued by this institute.Aspirants of IAI can be considered as a student member if they score at least 85 percent marks in mathematics / statistics and are recommended by two fellow members of the society. With the medium of instruction in English at 10+2 level, graduation or post graduation in relevant subjects such as mathematics, economics, and statistics as well as students with a degree in engineering or MBA (finance) can also apply. BPOs and management consultancy firms also hire the services of actuaries. Typically, actuaries work in the fields of finance, general insurance, life insurance, investment and risk management, and pension and social security.

In recent years the whole social media thing has just exploded onto the scene. This network of communities such as MySpace and Facebook were thought to be only for teenagers. Wow how things have changed. Even big business has come to realize you must use social media to increase online exposure.Well if you’re in the network marketing home based business does it not make sense for you to participate – just like big business does. Here is an MLM Recruiting Solutions Tip – Use social media to increase online exposure…it’s FREE.However you need to use this type of marketing properly and not come across like a very pushy sales person. Follow the lead of the pros, the successful network marketing home based business leaders like Jonathan Budd and Mike Klingler. These guys have the concept down to a science of using social media to increase online exposure.They let people find them by creating all these signals that direct internet visitors to their information. Not once do you see the top social media experts invite people to see their opportunity or network marketing presentation. No they use social media to increase online exposure by offering worth while solid information.That’s why their information is viewed by so many people. They offer solid relevant content to what people in their particular niche are looking for. This stuff is so good it becomes viral and gets passed around. It’s re-tweeted, Facebook shared, tagged in videos and all the while the stuff they give away is how they use social media to increase online exposure. See where I mentioned it’s viral and gets passed around…in other words it leads to more traffic.That’s right, more traffic to their sites or whatever site they want it to go to. When you use social media to increase online exposure properly, your become the traffic cop directing traffic to where you want it to go. You end up sending your traffic to places where they can get more relevant quality information.When you use social media to increase online exposure by letting people know where you are, being seen, going viral and getting more people to see you (traffic) it can only lead to one thing. You making a profit from all this work. When you offer people quality for their precious time they in turn reward you with something I like to call trust.You gave them stuff, more importantly it was quality FREE stuff. People like FREE stuff and as such they come to trust and like you. They know that what you’re offering or where you’re directing them is only going to make their lives better. Because of that they are more likely purchase stuff from you or your affiliate partners.Take a look at the big players in the business world and see how they are using it to increase online exposure. They’re doing it because they give away stuff on their sites and can direct traffic to where they can potentially make money, like advertising.

If you’re eager to share your news, ideas and opinions with your website visitors, or attract new customers, or reach a new target audience, then perhaps you’re considering using social media.Here’s why you should.1. You’ll be able to spread your message to almost unlimited amounts of people quickly and easily. Depending on what sort of content you’re sharing, you might find that setting up a group, or microblogging will get you lots more visitors to your website.2. Commenting, or creating content little and often is better than saving a huge amount of content and posting once a month. You want your visitors to be reminded that you exist without being bombarded, or overpowered by you.3. Social media allows you to interact directly with your customers, and can help to provide the products and services they really want. You’ll also be able to get a good idea as to your demographic, and see if it matches your target audience. Perhaps you might even find a new target audience, or new people to do business with.4. By using social media sites to ask what people think, and want from your company, you’ll be able to target your marketing and sales campaigns even better. What will you able to learn about what people really think of your company, or the way you do things? How does it compare to other companies, or other industries?5. What about posting or commenting on industry news and events. Your target audience might be interested to find out your take on news events if they’re relevant to the products you sell. People might also appreciate the fact that you have found a report that will help them, and have linked to it.6. You can also show a public face to your company, and be more laid back. Just because you’re a solicitor, or accountant doesn’t mean that you’re not approachable. Why not encourage people to ask questions, so that you can make your company or industry more appealing?7. If your specialised subject area is tax, or nuclear science, it might be hard for many people to understand. Why not see if you can make a boring or difficult subject much more interesting and approachable? What about injecting humour, or using analogies?8. You could use your social media accounts to show off your company achievements, and let your audience know what it is that you do, and how you can help people like them. Perhaps you’ve helped somebody out at short notice, or won an award, or are launching a new product. How will your fans and followers be able to use that information?9. Why not test the market first with new ideas or products? You could get the opinions, ideas and suggestions from your followers, and see whether they’d like your new product, or think that your menu is too expensive, or opening your hours will make it easier to speak to a real person.10. By using social media as part of your offline and online marketing campaigns, you can stay one step ahead of your competitors. You’ll already know what sort of things they are doing, and can either do it better, or cheaper. What else can you do to impress potential customers, or to better meet the needs of your target audience?Now you know more about how social media will help your company, how will you spread the word?