In recent years the whole social media thing has just exploded onto the scene. This network of communities such as MySpace and Facebook were thought to be only for teenagers. Wow how things have changed. Even big business has come to realize you must use social media to increase online exposure.Well if you’re in the network marketing home based business does it not make sense for you to participate – just like big business does. Here is an MLM Recruiting Solutions Tip – Use social media to increase online exposure…it’s FREE.However you need to use this type of marketing properly and not come across like a very pushy sales person. Follow the lead of the pros, the successful network marketing home based business leaders like Jonathan Budd and Mike Klingler. These guys have the concept down to a science of using social media to increase online exposure.They let people find them by creating all these signals that direct internet visitors to their information. Not once do you see the top social media experts invite people to see their opportunity or network marketing presentation. No they use social media to increase online exposure by offering worth while solid information.That’s why their information is viewed by so many people. They offer solid relevant content to what people in their particular niche are looking for. This stuff is so good it becomes viral and gets passed around. It’s re-tweeted, Facebook shared, tagged in videos and all the while the stuff they give away is how they use social media to increase online exposure. See where I mentioned it’s viral and gets passed around…in other words it leads to more traffic.That’s right, more traffic to their sites or whatever site they want it to go to. When you use social media to increase online exposure properly, your become the traffic cop directing traffic to where you want it to go. You end up sending your traffic to places where they can get more relevant quality information.When you use social media to increase online exposure by letting people know where you are, being seen, going viral and getting more people to see you (traffic) it can only lead to one thing. You making a profit from all this work. When you offer people quality for their precious time they in turn reward you with something I like to call trust.You gave them stuff, more importantly it was quality FREE stuff. People like FREE stuff and as such they come to trust and like you. They know that what you’re offering or where you’re directing them is only going to make their lives better. Because of that they are more likely purchase stuff from you or your affiliate partners.Take a look at the big players in the business world and see how they are using it to increase online exposure. They’re doing it because they give away stuff on their sites and can direct traffic to where they can potentially make money, like advertising.